Snapchat are looking for even more ways to increase their revenue. One of the ways that they are trying to accomplish this is to put brand messages on the new 'lens' feature. For example on certain holidays like Halloween or Christmas, Brands may want to add a holiday themed lens to promote themselves or certain products.
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| The Snapchat logo |
Snapchat are planning to charge the advertisers roughly $750,000 for this and while this may seem a high figure, Snapchat is estimated to be used by 100 million people a day.
This could potentially be a huge step for both snapchat and advertising in general. The app is incredibly popular and it could be a great opportunity for businesses to reach their consumers in a different way; particularly a younger demographic.
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