The advertisement consists of young children aged from 4-6 acting out everyday jobs such as professors, veterinarians and football coaches. Many of the adults in these situations, such as the students or football players find this rather confusing and amusing.
Like many recent advertisements, it may be hard to guess the product or service being sold until the very end. The end of the advertisement reveals the young children playing with their barbie dolls with the tag line 'You can be anything'.
The advertisement seems to target the parents of the young children using a playful and amusing tone of voice by showing children in every day jobs. It also has a heartwarming message that their children can become anything that they want by playing with Barbie dolls.
Targeting the parents of the children is a smart move by Barbie, because if a brand is approved by the parent, they are more likely to buy the products when their children ask for it.
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