Sunday 11 October 2015

Clever Carlsberg Print Avertisement

In just under three hours 'Fold 7' a creative advertising agency based in London, known for their work on Carlsberg, Nike and GoCompare to name a few, created an incredibly imaginative advertisement for the ongoing Carlsberg campaign 'If Carlsberg did...'.
The Carlsberg logo.
This one in particular came almost immediately after England's ashes cricket win; with the text reading 'If Carlsberg did test matches'.

The slogan 'If Carlsberg did' has become iconic to the brand now and this specific advertisement may be the most creative yet. It features a bottle opener in the shape of a man holding his hands apart with the word 'Howzat!' This pose relates to the sport and the bottle opener relates to the product (the drink) tying the both the sport and the product together beautifully.

Spontaneous advertisements like this that capture a 'Zeitgeist' are often the most successful, and this one is no different.
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1 comment:

  1. John Hudson12 October 2015 at 04:54

    Some excellent, diverse and insightful posts on your blog. Keep hitting your 5 a week target (minimum). Be more robust in your analysis when talking about your subject content and I want to hear 'your voice', using the terminology we discuss in the studio.
    An excellent start Alex!
    John.

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