Animated or 'computer generated' advertisements are often popular. Compare the market's meerkat mascots or recent Cadbury's viral ads for example.
'Oreo' is a brand that are still trying to become as popular in the United Kingdom as they are in the United States.
The features of the advertisement, such as easy on the eye pastel colours and child like drawings along with a catchy jingle are not typically associated with Halloween. However it conveys a friendly tone of voice from the brand.
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