Using a zeitgeist to communicate a serious issue is an incredible thing for WWF to do. According to a recent study by the BBC the 'emoji' is the fastest growing language in the world. Therefore, WWF are able to communicate this serious issue with the whole world by using these unique characters that virtually everyone can understand.
By signing up to the campaign, you can donate 10 pence to the WWF for every endangered animal you tweet.
This incredibly unique campaign is considered one of the best advertising moves of the year and I can't help but agree. This is a great idea and I hope it proves to be successful for the WWF.
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