The advertisement created by BBH features various miscellaneous objects that babies could choke on voiced by several celebrities such as David Mitchell and Jonny Vegas all explaining what to do if a baby starts to choke.
Roughly 21 million people the advertisement in it's first week on television. Also, apparently many babies have been saved as a direct result of the advertisement, many people claiming that they learned the technique from the short clip.
In that regard the advertisement is a huge success. The main goal would have been to raise awareness of this issue and explain how they can stop these accidents from happening.
By creating this short animated advert, they have achieved their goal and saved lives in the process of doing so.
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