Vodafone & Terry the Turkey

Vodafone's Christmas advertisement features a family lovingly raising a Turkey which appears that they will eat on Christmas Day. When the time comes however, the Father of the family decides against it and they all have a nut roast instead.

In a time when most companies are attempting to pull on the heart strings of the nation with their Christmas advertising, it is quite refreshing to see Vodafone us a comedic tone of voice whilst still portraying the value of family at Christmas time.

It may not get the recognition of the likes of Sainsbury's and John Lewis, but I think Vodafone have done a great job from standing out from the crowd by using a slightly different tone of voice.