John Lewis inspires

Age UK have recently seen a huge increase in volunteers since the release of the John Lewis' Christmas advertisements; which tugged on the heartstrings of the nation.

The advertisement encourages the audience to spend time with their loved ones; especially those who may not have any company at Christmas time.

Although the advertisement by Adam&EveDDB has largely split opinions this year, there is no denying it's success and in this case it even causes a positive contribution to society.