Listerine - Feel every Smile

Most people take smiling for granted. Its an everyday expression and interaction that most of us have on a day-to-day basis. For blind people however, it is much more difficult for them to know whether or not people around them are smiling.

Listerine introduced an app to four blind people which uses facial recognition technology to recognise a persons smile. The blind user can wear their phone around their neck and if a person is looking at them and smiling the phone will vibrate.

The short video advertisement which features the four blind people shows them using the app and experience what it is like to see someone smile. They are also asked what a smile means to them.

The advertisement is beautiful and heart-warming and is different to the majority of toothpaste advertisements out there, which tend to focus on gleaming white teeth and high key lighting.

Listerine’s brand director Alice Lovell says the brand are trying to focus more on what a smile means to different people.

Listerine have done a great job standing out from the crowd by producing a great and thought provoking campaign.