'This Girl Can' campaign

Sport England introduced a campaign called 'This Girl Can'. The campaign features 'real' girls working out.

Created by FCB Inferno, the advertisements intention was to combat women's fears of working out
after a recent survey suggested that 75% of women would like to work out more, but don't because of the fear that they will be judged.

Sport England also released an app to support this campaign and encouraged women to post videos of themselves working out.

The campaign has clearly been very successful, winning nine Cannes Lions since its release.

Targeting a real-life issue is often a great approach to take with an advertising campaign, as it often gets many people talking.