Coca Cola's one brand strategy

Coca Cola have radically changed their advertising strategy this year. As opposed to all of the separate products having their individual advertising campaigns, they have decided to bring all of their products together and advertise them as one.

This is an interesting strategy from Coca Cola, bringing all four of their popular products together rather than advertise them individually.

I personally like the choice that Coca Cola have made and like the look of the products altogether.

Everyone has their favourite Coca Cola product and by bringing them together like this just subtly reminds people that Coca Cola are the company responsible for so many different products and flavours.