I recently walked past a Timpson Dry cleaners and noticed a sign outside. The sign reads: 'If you are unemployed and need an outfit cleaned for an interview, we will clean it for free!'
This is not only a really great gesture by Timpson but also a great bit of advertising for them as a company. If an unemployed person does this, they are likely to return to the company if they are happy with the service. Also, even if people are not unemployed, just by seeing the sign they will appreciate the gesture and recognise the good nature of the company.
A subtle gesture like this one can be great for the reputation for a company.
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