Digital Adshells

Companies are constantly attempting to make use of new technology in order to promote their brands. 'Adshells' at bus stops for example, have usually been an exception to this, up until recently.

Adshel is a company attempting to revolutionise adshells and billboards by making them digital; which could mean less print advertising.

An advantage of this form of advertising is the potential to be more engaging to passers by as oppose to a static image. A disadvantage of this, is the potential dangers and distractions a digital billboard could be to drivers. Overall it is just yet another platform for businesses to utilise.

Take Mini for example, who have made great use of digital advertising by showing the corresponding colours of traffic lights on their cars; demonstrating the range of colours that the mini is available in.