Robert Dyas is a DIY store based in London. Like most retailers at the moment they have recently released their Christmas advertisement for this year.
Their Christmas advertisement features both members of staff and customers commenting on their sexuality and also information about the store and their products.
The acceptance of sexuality is a zeitgeist at the moment, especially after many recent laws being changed in many different countries allowing same sex marriage. However, this advertisement is somewhat confusing as it seems to have no real proposition or agenda, other than the fact that the company support any sexuality.
The advertisement has certainly got people talking however, many people simply confused by the random nature of the advertisement. Any publicity is good publicity!
No comments:
Post a Comment