Protein World controversial advertisement

Protein World were relatively unknown until recent controversy with a print advertisement for their weight loss protein shakes.

The advertisement features a slender, half naked woman with the caption 'Are you beach body ready?'.

The advertisement featured 378 ASA complaints and there was also a petition to remove the advertisement from London Underground which received over 40,000 signatures. The ads were also defaced and there was even a hashtag #EachBodysReady.

Protein World CEO Arjun Seth was immensely pleased with the advertisement however, even with the negativity surrounding it. He claimed 'sales have tripled' and the 'PR department got their bonus'.

Although the general public are upset with this advertisement, you cannot argue with statistics. If sales are going to triple, I'm sure they would do it again in a heartbeat.