The USP of snapchat is the fact that after sending your pictures or videos to your friends, they normally disappear forever. However, this privacy policy means that Snapchat can do as they please with all shared media through snapchat.
This policy could be damaging for snapchat as it completely opposes everything that makes the app great. It definitely makes you think twice about what you will send to your friends knowing that the media isn't gone forever.
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