Smart packaging by Walkers

Something which has always caught my eye in the snacks aisle at supermarkets is the brilliantly clever packaging by Walkers 'Tiger nuts'.

The way that the Tiger markings compose the words is nothing short of genius in my opinion.

Personally, I don't eat nuts but i think that this packaging would make me purchase them above all other brands because of the creative packaging. The packaging has clearly not gone unnoticed too, winning a couple of 'Pentawards' for the design.

The design is a fairly simple concept, but executing the idea could not have been easy, yet it is done expertly.