Pepsi and Uber Capitalise on 'Back to the Future day'

The most recent zeitgeist is 'Back to the Future day'. 'Back to the Future' is a classic 1985 sci-fi film in which the protagonist time travels. One of the dates in which he travelled to was October 21st 2015; which just recently passed.

This gained huge social media attention, many people commenting on which predictions in the film came true and which ones didn't.

Pepsi and Uber teamed up to capture this zeitgeist by offering a few select passengers of Uber a once in a lifetime opportunity to take a ride in a DeLorean - the vehicle used to time travel in the film.

The passengers also received a 'Pepsi Perfect', a product which was predicted by the 1985 film to be released in 2015.

This was an incredible opportunity for brands to seize and Uber and Pepsi captured it perfectly.