Many people used to consider McDonald's as a spontaneous treat or possibly even a reward if a family member had achieved something. Nowadays many consider it a guilty pleasure, or even a last resort when they are desperately hungry.
One of the problems that McDonald's are facing is the level of competition. Fast food places like 'Chipotle' or 'Five Guys' are becoming vastly more popular. One of the reasons for this may be that these kinds of places pride themselves on the atmosphere and quality of food rather than the speedy service of food; which in McDonald's case often diminishes the quality.
Another issue that McDonald's have been facing for a while now is the healthiness of their food. With more concerns in society of tackling childhood obesity, the situation can only get worse for McDonald's. Despite their best efforts to combat the reputation they have built as being 'junk food' like including chopped fruit with happy meals, they are still just regarded as being unhealthy fast food.
It would be a bittersweet feeling to see McDonald's go if this in fact the case. Many people grew up eating McDonald's and it is still loved by many. However, it may be a step in the right direction of tackling childhood obesity and making the world a healthier place.
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