I recently read an article in eye magazine about a man called Pete Hardwicke who is a sign writer in London and has been for many years.
Monday, 30 November 2015
Eye magazine article
Eye is a graphic design and visual culture magazine that was first published in London in 1990.
I recently read an article in eye magazine about a man called Pete Hardwicke who is a sign writer in London and has been for many years.
The variety of signs that he is capable of doing is rather extraordinary. Ranging from the classic serif typefaces to more complexed forms of Calligraphy, Pete has made his mark on a significant area of London.
The fact that he remains humble, does not sign his name on work and appears to not care for any recognition or fame is what was surprising about the article. He seems to love what he does and he is great at it.
I recently read an article in eye magazine about a man called Pete Hardwicke who is a sign writer in London and has been for many years.
Sunday, 29 November 2015
Sainsbury's and Mog the cat
John Lewis and Sainsbury's are the two major companies to look out for in terms of Christmas advertising. John Lewis have arguably gained the majority of attention this year with their man on the moon advertisement, but Sainsbury's may well be the nations favourite with their loveable Mog the cat Christmas advertisement.
The advertisement is based on the series of children's books by Judith Kerr dating back as early as 1970.
Mog, the forgetful cat gets into multiple difficult scenarios in which she inadvertently continues to ruin things until the house is set on fire. The neighbours then precede to help the family to get the house back together again and Mog is happy again.
The agency responsible for the beautifully animated advertisement is Abbott Mead Vickers BBDO.
Sainsbury's have already sold out of Mog toys and the book which accompanies the advertisement 'Mog's Christmas Calamity' is climbing the children's best seller list.
The advertisement is based on the series of children's books by Judith Kerr dating back as early as 1970.
Mog, the forgetful cat gets into multiple difficult scenarios in which she inadvertently continues to ruin things until the house is set on fire. The neighbours then precede to help the family to get the house back together again and Mog is happy again.
The agency responsible for the beautifully animated advertisement is Abbott Mead Vickers BBDO.
Sainsbury's have already sold out of Mog toys and the book which accompanies the advertisement 'Mog's Christmas Calamity' is climbing the children's best seller list.
Aldi vs John lewis
Aldi have subtly parodied John lewis' iconic Christmas advertisement this year by creating an almost identical scene but with some subtle and amusing changes.
John Lewis' original advertisement is a heartwarming story of a young girl who sends a telescope to a man, who is all alone living on the moon; with the heartwarming message to show someone they are loved this christmas who may otherwise be lonely.
Aldi depicts the man on the moon next to two telescopes, one with the John lewis price tag of £109.95 and the other with the Aldi price tag of £69.99. The old man is then greeted with a companion flying in on a sofa with balloons attached to it, to which he says 'I'm over the moon with this one'.
The agency responsible for Aldi's clever comparison style advertisements are McCann Manchester. The amusing tone of voice used in these adverts has radically changed the publics perception of Aldi and advertisements like this one will continue to do so.
John Lewis' original advertisement is a heartwarming story of a young girl who sends a telescope to a man, who is all alone living on the moon; with the heartwarming message to show someone they are loved this christmas who may otherwise be lonely.
Aldi depicts the man on the moon next to two telescopes, one with the John lewis price tag of £109.95 and the other with the Aldi price tag of £69.99. The old man is then greeted with a companion flying in on a sofa with balloons attached to it, to which he says 'I'm over the moon with this one'.
The agency responsible for Aldi's clever comparison style advertisements are McCann Manchester. The amusing tone of voice used in these adverts has radically changed the publics perception of Aldi and advertisements like this one will continue to do so.
Sunday, 8 November 2015
Christmas coming early
The first Christmas advertisements this year came from both Aldi and Lidl on November 1st, just a day after Halloween. Many people tend to complain or claim that these advertisements are coming earlier and earlier each year.
A reason for this is that each brand wants to out perform each other; particularly supermarkets. This means that if for example Asda choose to release their Christmas advertisements on the 11th November one year and Morrisons released their advertisement on the 15th November, they would be a full four days behind Asda and their festive advertisements. With this in mind, the next year they are likely to release their Christmas advertisements earlier in the year, to tackle this problem.
Andy Atkinson, Interim marketing director of Morrisons acknowledges this trend, stating that they were 'one of the last' to release their Christmas advertisements, which he felt was 'inappropriate'.
This seems to be something that will likely continue. If companies continue to release their advertisements earlier each year, other companies will be forced to follow suit.
Andy Atkinson, Interim marketing director of Morrisons acknowledges this trend, stating that they were 'one of the last' to release their Christmas advertisements, which he felt was 'inappropriate'.
This seems to be something that will likely continue. If companies continue to release their advertisements earlier each year, other companies will be forced to follow suit.
Friday, 6 November 2015
John Lewis Christmas advertisement has arrived!
John Lewis is a company that since 2007, has produced the best of the best Christmas advertisements. They often feature a classic song, covered in a heartwarming way. The song often gains a boost in sales from these advertisements, proving how effective they really are.
This year the advertisement features an Oasis song 'Half the World Away', covered by Aurora - a 19 year old Norwegian singer.
The narrative follows a young Girl named Lily, who when looking through her telescope finds a Man on the moon all alone. She attempts to befriend him by sending gifts to him but fails to reach until Christmas day. The elderly man receives Lily's gift and sheds a tear of joy; the message reading 'Show someone they're loved this Christmas'.
The beautifully shot 2 minute piece created by ad agency Adam & Eve DDB is sure to be as successful as the previous years. The ad really is a tear-jerker and plays on the sad fact of elderly people not being able to share Christmas with their loved ones.
It is clear why John Lewis have gained this reputation for beautiful and emotional Christmas advertisements.
This year the advertisement features an Oasis song 'Half the World Away', covered by Aurora - a 19 year old Norwegian singer.
The narrative follows a young Girl named Lily, who when looking through her telescope finds a Man on the moon all alone. She attempts to befriend him by sending gifts to him but fails to reach until Christmas day. The elderly man receives Lily's gift and sheds a tear of joy; the message reading 'Show someone they're loved this Christmas'.
The beautifully shot 2 minute piece created by ad agency Adam & Eve DDB is sure to be as successful as the previous years. The ad really is a tear-jerker and plays on the sad fact of elderly people not being able to share Christmas with their loved ones.
It is clear why John Lewis have gained this reputation for beautiful and emotional Christmas advertisements.
Monday, 2 November 2015
Smart packaging by Walkers
Something which has always caught my eye in the snacks aisle at supermarkets is the brilliantly clever packaging by Walkers 'Tiger nuts'.
The way that the Tiger markings compose the words is nothing short of genius in my opinion.
Personally, I don't eat nuts but i think that this packaging would make me purchase them above all other brands because of the creative packaging. The packaging has clearly not gone unnoticed too, winning a couple of 'Pentawards' for the design.
The design is a fairly simple concept, but executing the idea could not have been easy, yet it is done expertly.
Personally, I don't eat nuts but i think that this packaging would make me purchase them above all other brands because of the creative packaging. The packaging has clearly not gone unnoticed too, winning a couple of 'Pentawards' for the design.
The design is a fairly simple concept, but executing the idea could not have been easy, yet it is done expertly.
Sunday, 1 November 2015
Lidl Christmas Advertisement
Lidl has become one of the first companies to jump on the Christmas bandwagon, considerably early too, around Halloween time.
The advertisement features a 'school of christmas' which teaches students how to deal with problems usually encountered around the Christmas period, such as untangling fairy lights and assembling a snowman.
Usually Christmas advertisements feature a heartwarming story. However, this Lidl festive themed advertisement uses a humorous tone of voice to get the audience in the festive spirit.
Although it has surfaced surprisingly early, I believe Lidl have done a great job in getting people excited for Christmas by highlighting some of the problems we have all faced at this time of year.
The advertisement features a 'school of christmas' which teaches students how to deal with problems usually encountered around the Christmas period, such as untangling fairy lights and assembling a snowman.
Usually Christmas advertisements feature a heartwarming story. However, this Lidl festive themed advertisement uses a humorous tone of voice to get the audience in the festive spirit.
Although it has surfaced surprisingly early, I believe Lidl have done a great job in getting people excited for Christmas by highlighting some of the problems we have all faced at this time of year.
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