John Lewis' original advertisement is a heartwarming story of a young girl who sends a telescope to a man, who is all alone living on the moon; with the heartwarming message to show someone they are loved this christmas who may otherwise be lonely.
Aldi depicts the man on the moon next to two telescopes, one with the John lewis price tag of £109.95 and the other with the Aldi price tag of £69.99. The old man is then greeted with a companion flying in on a sofa with balloons attached to it, to which he says 'I'm over the moon with this one'.
The agency responsible for Aldi's clever comparison style advertisements are McCann Manchester. The amusing tone of voice used in these adverts has radically changed the publics perception of Aldi and advertisements like this one will continue to do so.
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