Christmas advertisements are a zeitgeist at the moment, the John Lewis advertisement in particular has got people talking more than most. To capture the zeitgeist with such unique illustrations is great for a small business to do!
Thursday, 10 December 2015
Creative local advertising in Stoke-on-Trent
An illustrator who goes by the name 'eight bit' has created some alternative illustrations for A local coffee shop in Hanley, Stoke-on-Trent called 'Tsp.' The illustrations depict the latest John Lewis Christmas advertisement 'Man on the moon' but with a unique twist. When the little girl sends the telescope to the old man, as opposed to being happy he is disappointed to not receive cake. The slogan then reads 'Show someone they're loved this Christmas! (With Cake)
Christmas advertisements are a zeitgeist at the moment, the John Lewis advertisement in particular has got people talking more than most. To capture the zeitgeist with such unique illustrations is great for a small business to do!
Christmas advertisements are a zeitgeist at the moment, the John Lewis advertisement in particular has got people talking more than most. To capture the zeitgeist with such unique illustrations is great for a small business to do!
Domestic abuse interactive billboard
London Agency WCRS have created the worlds first interactive billboard for Women's Aid
The billboard features a woman who has been domestically abused and has bruises on her face. The advertisement uses facial recognition to identify how many people are looking at the advertisement. The more people that are looking at the advertisement, the more that the injuries on her face disappear. The message here is that more people should be paying attention and acknowledging the serious issue of domestic abuse.
This advertisement could be considered a form of 'shockvertising'; which tends to be effective when raising awareness of serious issues, however disturbing or upsetting they may be.
The unique format of this advertisement is another reason for people to pay attention to this issue, which would have been Women's Aids main goal.
The billboard features a woman who has been domestically abused and has bruises on her face. The advertisement uses facial recognition to identify how many people are looking at the advertisement. The more people that are looking at the advertisement, the more that the injuries on her face disappear. The message here is that more people should be paying attention and acknowledging the serious issue of domestic abuse.
This advertisement could be considered a form of 'shockvertising'; which tends to be effective when raising awareness of serious issues, however disturbing or upsetting they may be.
The unique format of this advertisement is another reason for people to pay attention to this issue, which would have been Women's Aids main goal.
Monday, 7 December 2015
Protein World controversial advertisement
Protein World were relatively unknown until recent controversy with a print advertisement for their weight loss protein shakes.
The advertisement features a slender, half naked woman with the caption 'Are you beach body ready?'.
The advertisement featured 378 ASA complaints and there was also a petition to remove the advertisement from London Underground which received over 40,000 signatures. The ads were also defaced and there was even a hashtag #EachBodysReady.
Protein World CEO Arjun Seth was immensely pleased with the advertisement however, even with the negativity surrounding it. He claimed 'sales have tripled' and the 'PR department got their bonus'.
Although the general public are upset with this advertisement, you cannot argue with statistics. If sales are going to triple, I'm sure they would do it again in a heartbeat.
The advertisement features a slender, half naked woman with the caption 'Are you beach body ready?'.
The advertisement featured 378 ASA complaints and there was also a petition to remove the advertisement from London Underground which received over 40,000 signatures. The ads were also defaced and there was even a hashtag #EachBodysReady.
Protein World CEO Arjun Seth was immensely pleased with the advertisement however, even with the negativity surrounding it. He claimed 'sales have tripled' and the 'PR department got their bonus'.
Although the general public are upset with this advertisement, you cannot argue with statistics. If sales are going to triple, I'm sure they would do it again in a heartbeat.
Kit Kat unique print advertisement
J Walter Thompson London have created a unique and subtle print advertisement for Kit Kat during the 'Black Friday' chaos.
The advertisement uses the vernacular of shopping to capture the zeitgeist of Black Friday, by subtly using the chocolate fingers within a barcode.
Capturing a zeitgeist is vital in advertising and the way that J Walter Thompson London have done this for Kit Kat is fantastic.
The advertisement uses the vernacular of shopping to capture the zeitgeist of Black Friday, by subtly using the chocolate fingers within a barcode.
Capturing a zeitgeist is vital in advertising and the way that J Walter Thompson London have done this for Kit Kat is fantastic.
Coca-Cola fascinating packaging
Coca Cola are one of the most iconic brands in the world; especially when it comes to festive advertising and branding. They re-invented Santa Claus' suit and have one of the most iconic Christmas advertisements of all-time- The Holiday's are coming.
This year Coca-Cola have released some special-edition bottles with some incredibly unique packaging that forms a ribbon.
The Christmas-themed packaging would certainly cause an average consumer to look twice and is a great and unique way to get involved with Christmas branding.
This year Coca-Cola have released some special-edition bottles with some incredibly unique packaging that forms a ribbon.
The Christmas-themed packaging would certainly cause an average consumer to look twice and is a great and unique way to get involved with Christmas branding.
John Lewis inspires
Age UK have recently seen a huge increase in volunteers since the release of the John Lewis' Christmas advertisements; which tugged on the heartstrings of the nation.
The advertisement encourages the audience to spend time with their loved ones; especially those who may not have any company at Christmas time.
Although the advertisement by Adam&EveDDB has largely split opinions this year, there is no denying it's success and in this case it even causes a positive contribution to society.
The advertisement encourages the audience to spend time with their loved ones; especially those who may not have any company at Christmas time.
Although the advertisement by Adam&EveDDB has largely split opinions this year, there is no denying it's success and in this case it even causes a positive contribution to society.
Wednesday, 2 December 2015
Digital Adshells
Companies are constantly attempting to make use of new technology in order to promote their brands. 'Adshells' at bus stops for example, have usually been an exception to this, up until recently.
Adshel is a company attempting to revolutionise adshells and billboards by making them digital; which could mean less print advertising.
An advantage of this form of advertising is the potential to be more engaging to passers by as oppose to a static image. A disadvantage of this, is the potential dangers and distractions a digital billboard could be to drivers. Overall it is just yet another platform for businesses to utilise.
Take Mini for example, who have made great use of digital advertising by showing the corresponding colours of traffic lights on their cars; demonstrating the range of colours that the mini is available in.
Adshel is a company attempting to revolutionise adshells and billboards by making them digital; which could mean less print advertising.
An advantage of this form of advertising is the potential to be more engaging to passers by as oppose to a static image. A disadvantage of this, is the potential dangers and distractions a digital billboard could be to drivers. Overall it is just yet another platform for businesses to utilise.
Take Mini for example, who have made great use of digital advertising by showing the corresponding colours of traffic lights on their cars; demonstrating the range of colours that the mini is available in.
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